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Brighter Choice. Who are we?

Learn More About Brighter Choice.

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We strive to understand your needs

Work with a Company that has walked in your shoes

We work with the best manufacturers in the market

Navigating you through all potential options

UK wide delivery
Supply only

Supply quality and innovative products at competitive prices

Reassurance & Guarantees

We understand this is a big investment, financially and emotionally. We have worked with 1000’s of home owners and walked in your shoes so we know how it feels to hand over significant money and then sit and wait. We know how it feels when you have paid and then there is a delay or lack of communication.

So how can we reassure you?

Firstly you may wish to consider paying by credit card if this option is available to you. This is the best possible cover as every credit card should cover you for up to £30,000 (check your card cover).

All manufacturers offer product guarantees should the systems have an issue or fail (we will provide you with the specific guarantees for the products you order).

 

 

In truth we don’t buy into endless certifications and accreditations as they don’t offer the end customer anything as good or better than credit card protection. The cost of these generally means the cost to the end customer has to go up to cover them.

The nature of manufacturing is that the guarantees are only as good as the manufacturer’s service levels and their longevity. This is the same for all suppliers.

We sell on reputation so any mis selling or poor service will effect our success as a business, we rely on you!.

Brighter Choice team: damon-and-rachel-close

Meet Brighter Choice's amazing team

The Faces Behind Our Success

About Us

Damon Smith

Having worked for a large online bifold supplier for 5 years and growing it to a significant level, I learnt a lot: You are only as good as your Suppliers (and your word). You must deliver on what you promised The customer is King. Reputation is critical. You must be competitive but offer the right level of customer service. Issues / Problems do arise, it is how you deal with them that counts

We always felt the above could be achieved truly if we were in control, now for the first time WE ARE.

Damon’s Journey in the Bifold Door Market

Damon began his career in the industry six years ago as a Business Consultant. His primary responsibility was to increase sales by enhancing online marketing and exposure for a major player in the Bifold Door market.

He quickly realised that purchasing decisions in this field were more complex than a simple online search. Customers often needed more guidance than just entering a few sizes and colours into an online form to get a price. Damon felt that this approach did not fully understand the customer’s needs and potential options.

Exceeding Growth Plans and New Opportunities

The product was straightforward, and with a few tweaks to the sales process, the business far exceeded its growth plans. In 2018, Damon was offered a partnership opportunity with a former installation company, leading to the purchase of the brand. This decision was a clear choice, given the promising future.

Customer Satisfaction and Business Success

Damon’s focus on customer satisfaction played a crucial role in the business’s success. Despite other key players in the market closing, his business thrived. His name frequently appears on review sites, a testament to his commitment to quality.

Adapting During the Pandemic

On 23rd March 2020, Damon locked up the office, uncertain about the future due to the global pandemic. While many in the UK enjoyed the early Spring heatwave while furloughed, Damon remained in constant communication with customers. He reassured those waiting for installations or who had paid deposits, addressing their concerns during these uncertain times.

Positive Changes and a Brighter Choice

Several weeks into the lockdown, it became clear that some enforced changes were beneficial. Phone calls with prospective customers improved, perhaps due to more time or clarity. Though in-person showroom visits were impossible, virtual tours via Facetime or Zoom allowed customers to explore products and options.

The reduced commute of 120 miles daily and spending more time with family highlighted the value of work-life balance. Damon realised it was time for a change, seeking an opportunity to run a business he loved while being more present in his family’s life. The current business model couldn’t adapt to these new priorities, prompting the need to start something new.

Rachel Smith

In 2018 we started our own home extension project, we knew where we were and we knew what we wanted but that was pretty much it- no exaggeration! We’d never done anything like this before so of course, this is hardly a surprise. I wasn’t prepared for the number of questions that I had to answer on a daily basis but everything needed careful consideration to ensure that we got what we wanted, we didn’t want to make any expensive mistakes.

This is my passion, I would like to get under the skin of your project and ask you some questions so that I can fully understand what you want. I want to supply you with the best products on the market and I want to see your dream turn into reality by finally being able to add you to our gallery of finished projects.

A Need for Change

I looked up from the sofa, exhausted after putting the toddlers to bed, and declared, “Something has to change.” It wasn’t a major life change I sought, but a lifestyle adjustment. The living room, our only adult space, was overrun with toddler toys and child paraphernalia, impacting our ability to relax at the end of long days as parents and employees.

The Conservatory Solution

I had a genius idea to build a conservatory. It was a low-cost solution that required no planning permission. Voila—a new playroom, restoring our living room to a relaxing, toy-free space! However, within 18 months, the conservatory proved less than ideal. It was unbearably hot for three months of the year and like a fridge for five or six months, making it unsuitable for toddlers and adults alike.

The 2018 Extension Project

We needed a new solution, one that would grow with our family. Our 2018 extension project stemmed from a simple vision: sitting down with my husband, enjoying a cup of coffee in a beautiful, light-filled space, while watching our children play in the garden. Six months later, we sat beneath our Anthracite Grey Contemporary Roof Lantern, beside stunning bifold doors, sipping coffee. Though we sat on garden chairs and the floor was just concrete screed, the space felt transformative.

Realising the Vision

Fast forward 12 months, and our build and garden remodel were complete. We finally enjoyed coffee on our comfortable sofa, watching the children play outside. It was as wonderful as we had hoped. Whether gazing at a blue sky with fluffy clouds through the roof lantern or listening to rain bounce off the roof, the space brought immense contentment.

Understanding the Customer Experience

Having lived and breathed the project, I believe you can only truly support a customer through their buying process by understanding the complexities involved. Our business, Brighter Choice, is a consultancy armed with extensive market knowledge. We help demystify questions like “What kind of threshold do I want?” and “Do I choose three panes or four?”

Brighter Choice: Just a Click Away

Alternatively, if you already know exactly what you want—sizes, colour, and specification—and just need a price, Brighter Choice is here to help. Whatever you need is literally just a click away.

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Registered address: 40 Parklands Ave, Weston-super-Mare BS22 7PZ
Company number: 12603730

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